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»Faculty & Research
The Argyros College of Economics and Business is home to 120+ faculty members from
around the world. Focused on teaching and delivering engaging classroom experiences,
our faculty members provide personal attention to students with the goal of producing
futures leaders in the business community.
The Argyros College is also home to a number of research institutes and centers of
excellence. With the renowned Economic Science Institute (ESI) under the leadership of Nobel Laureate Vernon Smith, our faculty produce trail blazing
research in experimental economics.
Engaging with the Best in Business
The Argyros College is home to world-class faculty whose research shapes industries, informs policy, and drives innovation in business and economics. Explore our faculty directory and research centers to see how our experts are making an impact.

Faculty Development and Research
Dr. Gokcen Coskuner-Balli serves as the Associate Dean for Faculty Development and Research at the Argyros College of Business and Economics, Chapman University. She earned her Ph.D. from the University of Wisconsin-Madison.
Dr. Coskuner-Balli's research focuses on the cultural dynamics that shape markets, consumer behavior, and brand strategy. She explores how market logics—comprised of understandings, norms, and rules—evolve over time, identifies key market actors (such as the state, brands, entrepreneurs, and consumers), and investigates the implications of these dynamics for both markets and society.
Dr. Gokcen Coskuner-Balli serves as the Associate Dean for Faculty Development and Research at the Argyros College of Business and Economics, Chapman University. She earned her Ph.D. from the University of Wisconsin-Madison.
Dr. Coskuner-Balli's research focuses on the cultural dynamics that shape markets, consumer behavior, and brand strategy. She explores how market logics—comprised of understandings, norms, and rules—evolve over time, identifies key market actors (such as the state, brands, entrepreneurs, and consumers), and investigates the implications of these dynamics for both markets and society.
Research @Argyros
Faculty Podcasts
Get a front-row seat to the latest insights in business, economics, and beyond—straight from our faculty. Through engaging conversations and expert analysis, Argyros professors share their research, perspectives, and real-world applications in podcast episodes designed to inform and inspire.


Contact Us
If you are a journalist or a member of the community who is looking for an expert to comment on a story, let us know.
You can get in touch with us at:
Office of Public Relations
pr@chapman.edu
(714) 744-7677
Or, check out our faculty bios to find an appropriate Argyros College faculty for your topic.